The revival of a mythical Mao-era bicycle.
An icon from a time when the three "must-haves“ of every citizen was: a sewing machine, a watch and a Flying Pigeon bicycle.
The video itself is terribly romantic with a tidbit of nostalgia and some healthy dose of multicultural flavour: there you go! A winning proposition.
The Flying Pigeon Bicycle from yulu canada on Vimeo.
Now, I do not know the first thing about these particular bicycles... Some have criticised them for being terrible rattling clunkers. One can wonder if those horrible "bicycles imported from China" to help Cuba survive its post-sovietique era oil shortage were not some of these...
Yet others are huge fans and have set up full websites dedicated to these little sweeties.
In anycase, the marketing is brillant and first class, from people who actually *get it*. Major League I say.
I wonder though where these images were filmed. Looks terribly like Vancouver to me...