Further indicating a possible "mainstreaming" of cycling, high profile designers have chosen to communicate on this theme.
3.1 Phillip Lim
Now, is any of this a sign that cycling is becoming mainstream?
Those who believe in this theory seem to forget that fashion does not follow the crowds, it precedes it, it is avant-garde, sometimes engaging into areas where, well, not everybody follows them...
Then, another obvious point is the fact that these folks do not really care about cycling per se. It is the newest trend for them right now but we simply do not know how long designers will be interested in cycling. Their new-found caprice may last one season before scuba-diving or bare-ass skiing or whatever takes over.
Therefore, it is nice, we should definitely highlight it and surf the wave: it contributes to the positive zeitgeist, but I would not count on it in lieu of straightforward advocacy for decent infrastructure and laws.