Thursday, December 1, 2011

No ridiculous car trips

No ridiculous car trips is an informational film about a campaign bearing the same name. This campaign, now in its fourth year, aims at convincing more people too choose cycling over driving in Malmö City in Sweden.

No ridiculous car trips from Martin Lang on Vimeo.

The idea of ridiculous car trips is spot on. I still remember getting appalled with one of my then colleagues who shamelessly told me how she would drive down her driveway to pick up the mail... Ok, that one is pathological.
Yet, too many trips are made that could easily be done on a bicycle. Malmö's campaign was successful and brought them some international recognition.

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