It won the 2011 Grand Prix du Festival de Cannes.
I just like the images. I wonder about the impact such images can have in the long term. What will happen as more and more bicycles are featured in mainstream media?
And would it be enough? Are PR, marketing and image communication enough? Should we give up on traditionnal advocacy?
Here is the official trailer
The kid's bicycle is pretty well featured throughout the film as something normal that normal people do.
Of course, it's a French movie and the story happens in France where the approach is more of the Major League type.
We can only only wish that this trend continues. For sure it will at least have some sort of positive subliminal impact.