Christmas preps on Mont Royal Av.

   
After some serious training to ensure they can complete their run on time...




The Christmas elves have started collecting children's letters. Some more this week-end and they'll go back to the north pole to get all of these gifts ready for the big day...



(Man, this is so silly I can't believe I am actually writing this!)
All of this at the Metro Mont Royal, courtesy of the borough.

Nice videos: more bicycle fashion

  
Levi's has decided to enter the urban cycling market via the commuting crowd's needs.
It has come up, so far, with a pair of jeans and a jacket. Actually, they aren't even new items, they are recycled versions of items already on racks.

I actually went and checked them out. Over-hyped and nothing I can fit my big ass in. Remind me of those damned American Apparel high waisted jeans designed for those whose legs you can floss with!



Quite frankly, I could not care less about the technical bullshit really. Don't believe in it anyways... What's wrong with a little water? Hot dude though.

H&M on the other hand seems to have preferred a more... I don't know, laid back, cool chic approach, whatever that means.



Love the interracial couple. Feels good to have some company...

Again, nice contributions to the positive Zeitgeist. Those are always welcome!

Nice videos: High fashion cycling

Further indicating a possible "mainstreaming" of cycling, high profile designers have chosen to communicate on this theme.

Armani



3.1 Phillip Lim



Now, is any of this a sign that cycling is becoming mainstream?
Those who believe in this theory seem to forget that fashion does not follow the crowds, it precedes it, it is avant-garde, sometimes engaging into areas where, well, not everybody follows them...
Then, another obvious point is the fact that these folks do not really care about cycling per se. It is the newest trend for them right now but we simply do not know how long designers will be interested in cycling. Their new-found caprice may last one season before scuba-diving or bare-ass skiing or whatever takes over.

Therefore, it is nice, we should definitely highlight it and surf the wave: it contributes to the positive zeitgeist, but I would not count on it in lieu of straightforward advocacy for decent infrastructure and laws.